Modern Marketing | Done Right
WE ARE INNOVATORS PROVIDING
UNPARALLELED MARKETING AND SUPERIOR
INTERNET TECHNOLOGY, WITH THE ULTIMATE
GOAL BEING TO POSITION OUR CLIENTS AT
THE TOP.
Throughout the pages that follow you’ll get an inside look at the way we work. We believe in being completely transparent with our clients. We invite you to pull back the curtain to see the inner workings of our team, and we think you will like what you find. Our innovative high-tech approach is balanced with a high-touch commitment to each of our clients.
Our primary goal is helping you make the best decisions possible.
Selling your home is a major life choice, and one that can seem incredibly daunting. With the One House Group you will have all the information you need about the market, pricing strategy, and selling process. You’ll know what we are doing, why we are doing it and what results to expect.
Collaboration – We have a proven system for selling homes. However we also recognize that every client and situation is unique, and ultimately this is about your home and what’s best for you. We provide the knowledge, tools, technology and guidance; Together we make the decisions.
Confidence – You want to know that you’re making the right choices throughout the sale process. Our expertise, transparency, and consistent communication will earn your trust giving you the best possible experience from start to finish.
FALL HEAD OVER HEELS IN LOVE WITH YOUR OWN LISTING. WHY? BECAUSE THEN BUYERS WILL DO THE SAME.
We certainly don't do what most realtors do. We push harder. We don't just promise, we deliver. We customize everything. We create an experience. We create a unique sales and marketing strategy for every single property. We deliver a seamless and turnkey experience from start to finish. And boy, do we ever work hard for you.
96% of buyers start their property search online and swipe through thousands of photos to find the ‘one’. Unfortunately, that can also make it harder for buyers to distinguish one listing from another. After a certain point, they can all tend to look the same. When you only have a split second to grab a buyer’s attention and have your listing stand out from the rest, the photos have to make them “stop” or “go back.” We demand stunning photos and work with only the best photographers in the industry. Professional photography with a unique and creative eye for every listing is our standard. Our images are shot with wide-angle lenses, are high resolution and always unfiltered. Our photographers are just that good.
Not only does it uniquely showcase your home, but it provides us with the ability to showcase the lot & location, which can often be overlooked in photos..
Visual appeal and motivators are important when it comes to showcasing your home online. There is no better way to show off the virtues of a home than through video tour (apart from doing an actual, in-person walk-through, of course!). Video tours performed by the agent that has the listing is the best way to show buyers all the great features of your home! This gives the prospective buyer the feeling of moving through the home, and is far more descriptive of the space than still images can ever hope to be. Video tours give us the ability to convey information effortlessly and quickly, and allows potential buyers to see how rooms and spaces connect and get a feel for the flow of the home. Video Tours essentially give the buyer the ability to tour your home from the comfort of their home!
The logical reasons aside, virtual showings ultimately are about being able to capture that 'Wow' factor of your home, and the One House Group knows how to do just that. By providing the buyer a personalized tour we are able to showcase all the great features your home has to offer. We have the ability to create an engaging experience that keeps potential buyers who are considering viewing your home engaged and focused from start to finish. The attention to detail and and little touches in the tour are important for the overall effect, and you want to know that you have a team that places a priority on getting these details just right. A video tour done properly will provide perspective buyers with information not even their realtor will have!
Experience
Quite simply, 3-D Tours are the closest you
can get to being in a home without seeing it
in person. It’s the ultimate immersive
experience.
Online Marketing
Forget "curb appeal" for a moment,
let's talk about "web appeal"
3-D Tours provide an immeasurable boost to
online marketing. This is a feature that a
vast majority of listings don’t have and can
be a valuable way to set your unique home apart from the rest of the listings that YOUR buyer may be looking at.
The 3-D tours provide a completely unique
sense of the layout of the homes with the
“Dollhouse” view, in addition to offering a
traditional floorplan view.
It is so important to be aware that there is a huge difference between a Virtual Tour and a 3-D Tour. Some agents may offer a 'Virtual Tour' and what is provided is actually a slideshow of the photos of your property. We make sure that if you're promised a 3D Tour - It's done right!
Buyers tend to label the homes they see. You want to be REMEMBERED as the "house with the beautiful finishes" not the “house with the office furniture where the dining room should be.” Both of these evoke emotional reactions, and you will be better served by eliminating distractions
With the One House group you can move forward with confidence knowing your home has been measured professionally to the RMS (Residential Measurement Standards) enforced by the Calgary Real Estate Board, and priced accordingly.
WE AIM TO BE AN INDUSTRY LEADER IN
DIGITAL INNOVATION
Our singular blend of interactive technology and quality design captures and entices potential buyers to ask more.
It takes less than two-tenths of a second for an online visitor to form a first opinion of the content that they are viewing. Our analytics show that online visitors to our site can linger for nearly 2 minutes on a One House Real Estate Group listing - proving that the presentation of our quality content entices the viewer to want to learn more . This enhanced engagement creates a connection that can put your home on a buyer’s short list. We promote all of our digital material across the internet including social media platforms and make it easy to access, easy to navigate and a pleasure to view.
Our online ads run through exclusive industry systems in addition to the ever growing social media networks and are individualized for each property. Through a campaign strategy, we run ads that are specifically designed to target potential buyers. These campaigns include Coming Soon ads, targeted and segmented email blasts, retargeting campaigns, Just Listed and Open House postings. This includes specifications down to age, area (as narrow as postal code targeting) and interests. We have a flawless online follow-up strategy that ensures that the right people know about your property and have a higher chance of converting from a inquiry to a potential buyer. Through our systems, our ads are placed in front of interested parties multiple times and across many partner websites and search engines.
Our ads are designed to demographically target the ideal buyers for a specific property.
Our website earns the attention of today’s modern, mobile buyers. Our website is user friendly, beautiful and captures 100’s of potential buyers each month.
Facebook and Instagram have become a marketing powerhouses. We will create a custom marketing campaign for your property that reaches thousands of potential buyers. Bottom line? We know how to turn LIKES into potential buyer LEADS!
We have a huge email database of potential buyers who are looking at properties right now that no one else has access to. As soon as you decide to list with our team, we begin to market it on our database with pre-listing marketing to potential buyers searching in your area.
We respond to every inquiry the second they register using a sophisticated text and email messaging system. Our system makes it impossible for any potential buyer to fall through the cracks.
Local Experts.
Full Time Realtors.
Our team is built of dedicated professionals that are fully committed night and day to staying on top of the ever changing market and how it may affect your home sale, for better or for worse. Our unique blend of professional skills and local expertise means that your home is marketed right. The One House Real Estate Group not only specializes in certain neighborhoods, we live in the areas we work. Real Estate doesn’t get more local than that.
INNOVATIVE marketing
Homes that show well, sell quickly. One House Real Estate utilizes professional photography and staging, professional grade print material, social media and a powerful online presence. Buyers are exposed to more online listings and data than ever before, but the emotional experience – the story of a home – often isn’t conveyed. As any real estate professional and home owner knows, emotion is key. With our signature blend of interactive technology and quality design, buyers won’t just see your home – they’ll make an emotional connection.
THE CUSTOM PLAN | EXPOSURE
THE INTERNET IS THE #1 WAY IN WHICH BUYERS DISCOVER THEIR NEXT HOME
Coming Soon Campaigns
Building Demand
Before Your Home is Listed
REAL Broker
